With the launch of the new Parkway Hospital's website and enhanced features to help Doctors market themselves better, we embarked on a marketing video to showcase these new features to increase awareness and encourage more Doctors to participate in the new website.
- Specialists are displayed within the description of medical conditions and treatments. This gives the doctors more prominence.
- ‘Ask A Doctor’ feature, where website users can pose questions to doctors from within medical conditions and treatment pages. These questions will be channelled to only specialist where for the medical conditions and treatments.
- ‘Share Articles’ features. This feature allows the site to muster the expertise of all 800 specialists to curate and share relevant medical content with website users.
All of a doctor’s contributed content from ‘Ask A Doctor’ and ‘Share
Articles’ are also displayed on the doctor’s enhanced CV page for website visitors
to get a better sense of a doctor’s personality.
- Visual design
- Video Animation
- W3 Silver Award 2014 – Healthcare - User Experience
- W3 Silver Award 2014 – Healthcare - Visual Appeal