With the launch of the new Parkway Hospital's website and enhanced
features to help Doctors market themselves better, we embarked on
a marketing video to showcase these new features to increase
awareness and encourage more Doctors to participate in the new
As part of the creative development process for the video animation,
we focused our key messaging points around educating Doctors' about
these key enhancements:
Specialists are displayed within the description of medical
conditions and treatments. This gives the doctors more
‘Ask A Doctor’ feature, where website users can pose
questions to doctors from within medical conditions and
treatment pages. These questions will be channelled to
only specialist where for the medical conditions and treatments.
‘Share Articles’ features. This feature allows
the site to muster the expertise of all 800 specialists to
curate and share relevant medical content with website users.
All of a doctor’s contributed content from ‘Ask A
Doctor’ and ‘Share Articles’ are also
displayed on the doctor’s enhanced CV page for website
visitors to get a better sense of a doctor’s personality.
- Visual design
- Video Animation
- W3 Silver Award 2014 – Healthcare - User Experience
- W3 Silver Award 2014 – Healthcare - Visual Appeal