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Discover
Every good brief starts with asking the right questions. We go
from the inside out, first clarifying business objectives and
seeking KPIs from clients themselves, and them going out to end
Users to understand their use case and journeys to crystallise
all the key answers to the brief.
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Define Scope
Once the brief is clear, we embark on research to arrive at a
clear set of consumer insights, user goals and business
requirements before working out exact work streams for each
deliverable.
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Create & Refine
This is where the creative vision we have for the work comes to
bear. Working with a talented team of UX Designers, Visual
Designers and Creative Heads, we start with wireframes before
embarking on visual mocks.
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Implement & Test
Depending on the scope of work, this can straddle everything
from concept and copy development, design development,
technology build-outs, platform testing, social media outreach
programmes etc.
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Track, Measure & Refine
Based upon agreed KPIs, we provide campaign & social
analytics tracking and propose enhancements, changes or
refinements to the work.